Senior Product Business Analyst
Company Overview:
Team Creation is a leading iGaming company dedicated to delivering innovative and exciting gaming experiences to players worldwide. We pride ourselves on our commitment to excellence, integrity, and customer satisfaction.
Role Overview:
We are seeking a commercially aware and detail-oriented Senior Product Business Analyst to support the development and operational delivery of our iGaming products.
This role will work closely with Designs, Technical, Studio & Operations teams to ensure new games, product features and live enhancements are delivered efficiently and meet both business and operational expectations.
You'll own the product lifecycle end-to-end, working closely with UI/UX Designers to ensure all player-facing assets, creative materials and in-game content meet product, brand and operational standards — from initial requirements through to QA and rollout.
As our gaming products are closely integrated with live studio operations and streaming environments, the role requires strong coordination with studio teams to ensure all game-related SOPs, operational workflows, tables, tools, props and visual presentation meet both product and operational expectations.
This position is ideal for someone with experience in iGaming, live casino, gaming operations or digital product environments who is comfortable balancing analytical thinking, product coordination, creative review and operational execution.
Key Responsibilities:
Product & Feature Management
Support the development of new gaming products and enhancement of existing product features
Gather and document business and product requirements clearly for internal development teams
Work closely with Designers, Developers and Studio teams throughout the product delivery lifecycle
Ensure product requirements align with operational processes, player experience and business objectives
Assist in feature planning, prioritisation and release coordination
Conduct product analysis and provide recommendations to improve product performance and user experience
Work closely with UI/UX Designers to communicate product and feature requirements clearly
Review and provide feedback on game layouts, UI flows and overall player experience to ensure alignment with product requirements and operational standards
Coordinate with design teams on promotional and in-game marketing materials, including banners, loading pages, lobby assets and promotional videos
Ensure all creative assets are consistent with product objectives, branding guidelines and operational requirements
Support end-to-end delivery by ensuring design outputs are approved and implemented accurately
Produce product presentation materials and business documentation, including PowerPoint decks for Account Managers and stakeholders to explain new features, game mechanics, operational flows and product updates clearly and effectively
QA & Product Validation
Perform QA testing and validation for new games, features and product enhancements
Ensure product functionality, workflows and user experience meet defined requirements and quality standards
Identify, document and follow up on defects or operational issues
Coordinate UAT processes with relevant stakeholders prior to release
Support post-release monitoring and issue tracking where required
Studio Operations Collaboration
Work closely with Studio Operations teams to ensure all gaming-related SOPs, operational workflows and studio requirements are properly implemented
Coordinate with studio teams regarding gaming tables, tools, props, interfaces and operational setups
Ensure product and operational expectations are aligned before launch or rollout
Collaborate closely with studio teams to align game presentation, table setup and visual elements with operational expectations
Assist in improving studio operational efficiency and process consistency
Stakeholder & Cross-functional Collaboration
Act as a key liaison between Product, Design, Studio, Development and Operations teams throughout the production lifecycle
Ensure requirements, timelines and deliverables are clearly communicated across departments
Present product requirements, issues and recommendations clearly to both technical and non-technical stakeholders
Support cross-functional collaboration to ensure smooth delivery and operational readiness
Business & Operational Analysis
Analyse product and operational performance to identify trends, issues and improvement opportunities
Support reporting, documentation and operational tracking processes
Assist with competitor and market analysis within the iGaming industry
Provide data-driven insights and recommendations to support decision-making
Help maintain clear documentation for operational procedures and product requirements
Requirements:
Essential
5+ years’ experience in Product Analysis, Business Analysis, Product Operations or a related role
Experience within iGaming, live casino, gaming operations or digital product environments
Strong understanding of product lifecycle management and operational delivery processes
Strong experience producing product documentation and functional requirement specifications
Hands-on experience with QA testing and validation processes
Strong communication and stakeholder management skills
Ability to coordinate effectively across Product, Studio, Design and Technical teams
Highly organised with strong attention to detail
Ability to work in a fast-paced operational environment
Desirable
Experience working with live streaming or live casino studio environments
Understanding of studio operations, gaming tables and live gaming workflows
Experience reviewing UI/UX designs, game layouts or promotional creative assets
Familiarity with creative production workflows and marketing asset approval processes
Understanding of player-facing design considerations within iGaming or live gaming environments
Familiarity with Agile or Scrum methodologies
Experience using Jira, Confluence or similar project management tools
Knowledge of iGaming compliance or operational procedures
Analytical skills with experience using reporting or BI tools
We Offer:
Experience a dynamic and team-orientated work environment
Opportunities for personal growth and learning
An open, inclusive and supportive team where you will be valued, and your suggestions will be welcome
26 days paid holiday per year, in addition to local public holidays
Competitive salary
Risk Benefits such as pension, Life Assurance (4x annual salary), Private Medical Insurance
Team Building activities
Local discounts and more...!
- Department
- Corporate
- Locations
- Hammersmith
- Remote status
- Hybrid